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ICT in Agribusiness Conference
25th-26th November, 2015, Skopje, Macedonia 

We have the pleasure to inform you that the ICT in Agribusiness Conference was held during the period 25th-26th November, 2015, in Skopje, Macedonia, organized by the ICT Chamber of Commerce MASIT.




As a leader in connecting the ICT sector in Macedonia, MASIT has so far successfully managed to organize 12 regional conferences on ICT, each of them attended by more than 200 participants coming mainly from ICT companies, but also including high officials from the Government and Ministries, Academia, Donor organizations and other relevant stakeholders from the South East Europe region. Having gathered its experience and wide contacts not only domestically, but also regionally and internationally, this year MASIT held its 13th annual conference this year with an ambition to bring together two sectors and address relevant hot topics that are raised in the past several years.    


This year’s conference aim was to gather the players from both the ICT and Agribusiness sector in order to present the trends in both of the two sectors, identify potential for cooperation between the players in the two sectors, exchange of expertise and best practices, as well as to facilitate the matchmaking and encourage mutual cooperation.




Initiating the dialog between the ICT and Agribusiness communities has always been a tough challenge! This year MASIT with its partners and collaborators managed to facilitate this dialog through the MASIT’s annual Conference. The fundamental questions how the two industries can be bridged closer were raised and discussed. Platform for open discussion between the sectors was enabled so the benefits of implementing ICT solutions become more clear and acceptable for the audience. Main players of both industries were present, accompanied by the representatives from the Government, Academia and donor community. Success stories, booths and demo solutions were brought in the conference space so real feel of the existing cooperation between the sectors is provided at a glance. Lastly, B2B meetings were organized so that the members of the ICT and Agribusiness communities entered into direct discussions and possible solutions of everyday challenges of farmers.


Below you can find all the relevant information regarding the conference:


      CONFERENCE CONCLUSIONS - Link to the conference conclusions document

      CONFERENCE PHOTOS – Link to the conference photos - Please use the following password to open the photos: palas2511




      LIST OF PARTICIPANTS - View the conference participants list


By clicking on the links in the agenda below, you can find the speakers short biographies and photos as well as the conference presentations in pdf. 


Day 1 – 25.11.2015


Registration of Participants





-  Mr. Stefan Plavjanski, MASIT Managing Board President and Country Manager, Microsoft Macedonia and Kosovo  

-  Ms. Marta Arsovska-Tomovska, Minister of Information Society and Administration

- Mr. Mihail Cvetkov, Minister of Agriculture, Forestry and Water Economy

-  Mr. James Stein, USAID Mission Director for Macedonia

-  Mr. Andrej Mertelj, CEO Datalab Tehnologije d.d


Coffee and Smoothie break - powered by Trimeks


Morning plenary – Solving the IT and Agribusiness puzzle (part 1)

-   Key note speaker: Mr. Blagoja Mukanov M.Sc., Director for Business Development Affiliations @ Datalab, Cornell University Graduate PRESENTATION

-   Key note speaker: Telekom Austria Group and Internet of Things” - Mr. Domagoj Simecki, Senior M2M Consultant/International Sales Consultant, Telekom Austria Group M2M GmbH





Panel discussion - Solving the IT and Agribusiness puzzle (part 2)

Moderator: Ms. Anita Nikova, Executive Director, MASIT

-  Ms. Biljana Vukovikj, Director, Agency for Financial Support in Agriculture and Rural Development

-  Mr. Andrej Mertelj, CEO, Datalab

-  Mr. Goran Damovski, Agribusiness Team Leader, USAID Regional Economic Growth (REG) Project

-  Mr. Dragi Dimitrievski, Dean, Faculty of Agricultural Sciences and Food

-  Mr. Sasho Risteski, MAP Executive director


Lunch break


Get insights from success stories

-  The future of farming with Pantheon Farming” – Ms. Svetlana Atanasovska Trajkova, Sales Manager, Datalab MK

-  Agricultural Market Information System” - Ms. Elena Stamatoska Janevska, Sales and Marketing Manager, Infinite Solutions

-  ZK Pelagonija AD Bitola Case Study” – Mr. Krste Trajcevski, Project Manager, ZK Pelagonija AD Bitola

-  For modern practices in your agro business - Access to finance and support of your investments” – Mr. Milan Damcevski, Advisor for business clients, ProCredit Bank

- ICT Services” - Mr. Dejan Mitevski, ONE.VIP




Meet us @ B2B space (hotel Aleksandar Palace lobby)

We invite all the Agribusiness companies prepared to grow quickly, increase their output and become visible on the foreign market, to join the B2B meetings with ICT companies. ICT is the service industry helping many other sectors and areas become more efficient in their daily operations, accelerating their growth and making other business’s investments worthwhile. If interested, please register on the following link




Booths and demo shows:

Datalab / KB Prvo Penzisko Drustvo / Magan-Mak / Trimeks / ProCredit  /




Day 2 – 26.11.2015


Mobility - powered by Microsoft

-   Enterprise Mobility Made Easy” – Mr. Valentinos Georgiades, Product Marketing Manager, Cloud + Enterprise, Microsoft CEE Mutli-Country

-   Above the Fields - Drones for Agricultural Surveillance and Inspection” – Mr. Tihomir Nedev, Co-founder of Flyver

-   Microsoft Office 365 for SMB - Mr. Martin Maksimovski, Sr. Business Development Manager for Partners, Microsoft Macedonia and Kosovo


Coffee & Cookie break


Cutting edge ICT 4 Agribusiness platform

-   SmartWine” - Ms. Ivana Vlahovic, Senior Associate for Business Development, Makedonski Telekom AD Skopje, Ms. Liljana Gavrilovska PhD, FEIT, Mr. Vladimir Atanasovski PhD, FEIT

-   Gamification as a tool for sustainable agriculture” – Mr. Dimitar Trajanov PhD and Mr. Igor Miskovski PhD, FINKI

-   Innovating to Transform Agriculture - An Overview of Experiences from the Prespa Region” - Mr. Dimitrija Sekovski, UNDP 


Lunch break


Connecting the WOMEN in ICT and Agribusiness (Panel discussion)

Moderator: Ms. Violeta Nikolova, Head of PSM Department and Lecturer, International Business College Mitrovica

-  “Effective Utilization of ICT for the Empowerment of Rural Women” - Ms. Violeta Nikolova, Head of PSM Department and Lecturer, International Business College Mitrovica

-  Optimization of distributed measurement systems applied in greenhouse production in Republic of Macedonia” - Ms. Mare Srbinovska, Assistant Professor, FEIT Skopje

-   Innovations in agribusiness - Ms. Mirjana Makedonska, Chief of Party, USAID Small Business Expansion Project

-  Ensuring competitive advantage of companies through Human Resources Management: Gender sensitized policies and practices as a way to attract and retain high quality employees” – Mr. Darko Petrovski, Secretary General, MHRA

-  “Being woman in the Agribusiness sector” - Ms. Suzana Dimitrievska, Owner, LIPA and Agricultural Cooperative Manager, EKO ILINDEN

-  “Being woman in the ICT sector” - Ms. Vesna Ivanoska, General Manager, Seavus Education and Development Centar  

-  “Woman entrepreneur in the agribusiness community” - Ms. Anastasija Ashkilova, Director, Beorg 




Booths and demo shows:

Datalab / KB Prvo Penzisko Drustvo / Magan-Mak / Trimeks / ProCredit /














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